Home About US Shop Our Store


M-F 8:30 AM - 5:30 PM ES

$125 off your order with PROMO Code: BLOG125

Thursday, September 30, 2010

Flat-screen TV Price Drop Coming Says CNN

In late September, CNN announced that a drastic flat-screen TV price chop is on its way, which means more people will be able to afford a quality LCD flat-screen TV. The drop is due in part to a historically large oversupply of LCD TV panels.

Most of the price cuts will come before this year’s holiday shopping season, so be ready to save some serious cash. Early estimates say that the “new” average price of a 32-inch LCD TV will be between $249 and $299 dollars, with some screaming deals floating around at $199.

If you’re excited about saving money on a new LCD TV, you will also be excited to know that you can save money on a flat-screen TV lift cabinet from ImportAdvantage. With factory-direct pricing, customers save an average of 50% off retail prices. By buying direct from ImportAdvantage, you cut out the “middleman,” which puts more money in your pocket.

So check out ImportAdvantage’s full line of handcrafted TV lift cabinets and protect your new LCD TV this season.

Wednesday, September 29, 2010

Smart TV Market on Its Way

With the announcement earlier this month that Samsung is eyeing Google’s Android operating system for producing web-connected TVs, a new market for smart TVs will soon reach a peak, says a chief of Samsung’s television division.

Samsung Electronics became the world’s largest technology company in the beginning of 2010, so they certainly have the ability to drive new markets. The company estimates that the smart TV market will peak around 2012, only a couple years away.

With all the new hyper-convenient TVs that will begin to pop up, it will be another opportunity for ImportAdvantage to showcases its convenient and quiet pop-up TV cabinets, which are also “smart” in that they operate with a one-touch remote control.

ImportAdvantage always keeps up with the latest TV technologies, but the company shows its customers time and again that regardless of how advanced electronic technologies become, a quality handcrafted TV lift cabinet is the only way to keep them safe, secure and so easily accessible. Check out our full line of TV lift cabinets now!

Tuesday, September 28, 2010

Unique Ways to Use a TV Lift: Outdoor Bar and Grill

People are always coming up with cool and unique ways to entertain their guests, and there is no shortage of great outdoor bar and grills in people’s backyards. Now your backyard can be even more eye-catching with a custom TV lift cabinet that uses an ImportAdvantage Uplift TV mechanism.

Imagine watching NFL on an autumn Sunday afternoon while grilling burgers and drinking a cold beverage. Carpenters love working with our quiet and reliable Uplift mechanisms for all kinds of unique projects. Now you can dream up your ultimate backyard “tailgating party,” or provide some extra entertainment for your houseguests by impressing them with an outdoor flat-screen TV lift cabinet.

If you’re worried about cold weather in your area, people who have already built their dream TV lift cabinet made theirs small and portable (resembling our foot of the bed TV lift cabinets) so they could move the TV inside but still view it through a picture window or sliding glass doors.

Have you ever considered having a custom TV lift cabinet built for your home? Tell us about your grand plans!

Monday, September 27, 2010

Breaking News: Consumer Product Safety Commission Urges Securing TVs

The U.S. Consumer Product Safety Commission (CPSC) just announced a reminder to all parents that they take extra precautions in their homes to inspect and secure TVs, furniture and appliances. The CPSC estimates that, on average, one child dies every two weeks due to tip-overs.

Between 2000 and 2008, the CPSC received reports that nearly 200 children eight years old and younger died from tip-overs, and 93 percent of those 200 children were five years old and younger.

Astoundingly, 16,000 children five years old and younger were treated between 2000 and 2008 in emergency rooms due to injuries sustained by TV, furniture and appliance tip-overs.

Thankfully, ImportAdvantage’s TV lift cabinets offer the safety and security to prevent accidental tip-overs by keeping TVs and media players tucked away in handcrafted cabinets. The stable, quiet TV lift mechanisms ImportAdvantage uses in its pop-up TV cabinets can hold up to 150-pound flat-screen TVs while also keeping them secured at the base, preventing accidental tipping.

Friday, September 24, 2010

Product Focus: Moderna TV Lift Cabinet

[caption id="attachment_299" align="alignright" width="275" caption="Moderna TV Lift Cabinet"]Moderna TV Lift Cabinet[/caption]

The Moderna TV Lift Cabinet is a work of customizable art, finished on five sides which allows it to work at the foot of the bed, in the center of a room or against a wall. A modern design built on sleek architectural forms, the Moderna TV Lift Cabinet can be customized by using cosmopolitan brushed satin, nickel-finished pulls or a traditionally-styled knob.

Constructed with alder wood and a cathedral cherry veneer, the cabinet is shipped fully assembled and ready for use. It comes standard with the Uplift 3250 lift mechanism and built-in Infrared Relay System, which allows you to retain full remote access to your media players while the cabinet doors are closed.

The Moderna TV Lift Cabinet can hold a TV that weighs up to 130 pounds and measures up to 44 1/2” wide, 5 1/2” deep and 28” high.

The reversibility feature of the Moderna TV Lift Cabinet makes it one of the most unique TV lift cabinets from ImportAdvantage, and it is also offered in a larger size, which accommodates TVs up to 52 ½” wide. This extended version is the Moderna XL TV Lift Cabinet.

Check out the positive reviews the Moderna TV Lift Cabinet has received from satisfied customers, and if you already own one let us know what you think of it.

Thursday, September 23, 2010

What Sets ImportAdvantage Apart

While there are other TV lift cabinets on the market, none can rival ImportAdvantage’s quality, expertise and customer service. If you are in the market for a TV lift cabinet, foot of the bed pop-up TV cabinet or just a TV lift mechanism, take a moment to find out what really sets ImportAdvantage apart from the competition.

ImportAdvantage’s commitment to designing and manufacturing handcrafted TV lift cabinets from select hardwoods is founded on over 25 years of building fine furniture.

Every TV lift cabinet from ImportAdvantage comes standard with a free 1-Year In-Home Warranty that includes free tech support, and every customer has the option to upgrade to a 5-Year Total Package Warranty, which covers damage incurred by normal household use. Try finding that level coverage from our competitors!

With every order, ImportAdvantage provides free in-home “White Glove Delivery,” which means your TV lift cabinet is delivered and placed in your home by two qualified trades-people at no charge!

And what really makes ImportAdvantage the top choice for pop-up TV cabinets is their unbeatable price. By buying direct from the factory that designs and manufactures the cabinet you order, you can save up to 50% off retail prices. Who doesn’t like to save money?

Wednesday, September 22, 2010

Why Carpenters Love ImportAdvantage’s Uplift Mechanisms

Although ImportAdvantage’s line of fine, handcrafted TV lift cabinets are incredibly stylish and affordable (due to factory-direct pricing), sometimes our customers, especially carpenters, are more interested in purchasing our super reliable Uplift mechanism so they can build a custom TV lift cabinet for their home.

The reasons they prefer ImportAdvantage’s lift mechanisms are plentiful. The Uplift mechanisms ImportAdvantage designs and manufactures are very quiet. Why would anyone want their custom TV lift cabinet to “whir and grind” when it’s displaying their flat-screen television?

Carpenters also look for our Uplift mechanisms because they are maintenance-free, easy to install, extremely adaptable for nearly any cabinet style and offer fast extension.

The outstanding design of a custom TV lift cabinet by a talented carpenter should be the primary focus of the furniture, not a malfunctioning, loud lift mechanism, and ImportAdvantage is pleased to offer the best TV lift mechanism in the industry.

And don’t just take our word for it; check out the positive reviews our TV lift mechanisms have received.

Tuesday, September 21, 2010

ImportAdvantage: A Company Profile

ImportAdvantage has made its mark in the TV lift industry by hard work, maintaining a deep commitment to their customers and overseeing every element that goes into their fine TV lift cabinets.

Established in 2003, ImportAdvantage draws on over 25 years of designing and building quality furniture. The company makes every single element that goes into their pop-up TV cabinets, from the TV lift mechanism to the Infrared Relay System.

ImportAdvantage uses over 20 in-house inspectors who watch every step of the manufacturing process and ensure that the company’s highest standards are met.

A leader in the industry, ImportAdvantage is a proud member of the following associations: Consumer Electronic Associations, National Home Furnishing Association (NHFA), Florida Home Furnishings Association (FHFA), Consumer Electric Design and Installation Association (CEDIA) and the Interior Design Society (IDS).

ImportAdvantage is also very passionate about their community involvement, and the company and staff work closely with several foundations and non-profit organizations, including Florence Fuller Child Development Centers, Habitat for Humanity of Lee County, Florida, and Feed the Children.

Monday, September 20, 2010

ImportAdvantage Offers an Affiliate Program

Do you like to make money online? Do you spend time keeping a blog or website? ImportAdvantage can reward you for every sale you send our way through the ImportAdvantage Affiliate Program.

Imagine, by placing a special link to ImportAdvantage’s fine selection of handcrafted TV lift cabinets, foot of the bed TV lift cabinets and TV lifts, you can watch your account balance grow. It’s a win-win-win (you win, we win and your website visitors win)!

ImportAdvantage allows you to receive payment via PayPal or a paper check. It’s up to you! To get started, all you have to do is fill out a simple online registration, understand and agree to the terms and conditions, and then you’ll get your specialized referral code. It’s that simple to make money!

So how much can you earn? ImportAdvantage pays you 10% of each sale you deliver through your affiliate link. Payments are made once a month, for the previous month, and when your account reaches at least $100. You also have access to your account 24/7, where you can check your sales, account balance and determine how effective your banner ads are on your site.

Why wait? Get started today!

Friday, September 17, 2010

Product Focus: Axiom TV Lift Cabinet

[caption id="attachment_282" align="alignright" width="275" caption="Axiom TV Lift Cabinet"]Axiom TV Lift Cabinet[/caption]

The Axiom TV Lift Cabinet is ImportAdvantage’s solution to a sophisticated pop-up cabinet that offers clean lines and portrays a minimalist effect on the eye. Reminiscent of mid-Twentieth Century furniture, the Axiom TV Lift Cabinet features three open cabinet spaces above the enclosed media cabinets that are perfect for storing books, cds or your remote controls.

Built from American Maple hardwood, this cabinet is shipped fully assembled and ready for use. It comes standard with the Uplift 3700 lift mechanism and built-in Infrared Relay System, which allows you complete remote access to your media players while the cabinet doors remain closed.

The Axiom TV Lift Cabinet can hold a TV that weighs up to 130 pounds and measures up to 54” wide, 5” deep and over 32” in height. It is perfect for placement against any wall in your home, at the foot of your bed or even in a small office.

You can customize the look of your Axiom TV Lift Cabinet by interchangeable wood or speaker cloth panels, which are included. A built-in ventilation shelf keeps all your equipment cool, and back panels allow for quick and easy access to your components.

Take a moment to check all the positive reviews the Axiom TV Lift Cabinet has received, and if you already own one, let us know what you think of it here.

Thursday, September 16, 2010

ImportAdvantage Accredited with the Better Business Bureau

Ever wonder what that “BBB Accredited Business” emblem really means when a company displays it on its website? It means that a business has met their state’s accreditation standards issued by the Better Business Bureau.

ImportAdvantage has been accredited with the Better Business Bureau since 2008 and currently receives an “A” rating (from an A+ to F scale), which is based on a review of 17 different elements, such as competency, time in business and how clearly the company understands its business.

ImportAdvantage takes its BBB rating very seriously, and it shows since customers constantly give us positive feedback on the purchases they make.

We hope you appreciate our accreditation as much as we do and that you know ImportAdvantage values our customer’s trust. We’d like to know, though, how else can we improve our customer service and better fulfill your shopping experience?

Wednesday, September 15, 2010

Don’t Make Common Mistakes when Shopping for a TV Lift

People like to save money when they shop, and who shouldn’t? But it’s important that these cost-cutting deal-seekers don’t sacrifice important qualities, especially with TV lift cabinets, and end up costing themselves a bundle by buying a bad product.

Thankfully, ImportAdvantage helps people save money by shopping direct from the factory and gives their customers the best pop-up TV cabinets in the industry. It’s a win-win for everyone!

As you begin shopping for your TV lift cabinet, there are some common mistakes people make to cut corners and try to save themselves some cash. Protect yourself and watch out for the following pitfalls.

Don’t buy a noisy TV lift. Some other manufacturers may make claims that their lift mechanism is silent, but our heavy duty lift mechanism is perfectly calibrated so it raises and lowers your flat-screen in ultra-silence.

Don’t try to save too much or you might end up with a Chinese import pop-up cabinet with a poor warranty. Look for one that is crafted right here in the USA.

Don’t shop with an unreliable company. ImportAdvantage has over 30 years of experience building fine furniture, even for clients like Polo Ralph Lauren.

Don’t get more than you need. If you have a big TV, you don’t always have to force yourself into a big TV lift cabinet. ImportAdvantage’s foot of the bed models are slim, space-saving cabinets that work well in smaller rooms, yet can still lift televisions weighing up to 150 pounds.

At ImportAdvantage, we help you avoid all these mistakes because we only offer top-quality, handcrafted TV lift cabinets at the best prices in the industry, so take a moment to check out our full line.

Tuesday, September 14, 2010

Why Interior Designers Love ImportAdvantage TV Lift Cabinets

Are you an interior designer, or are you thinking about hiring one to decorate your home? Interior designers love ImportAdvantage’s line of TV lift cabinets, and here’s why.

Our pop-up TV cabinets can create that “WOW” effect in any room, and their performance is unmatched by any other vendor.

Our TV lifts are incredibly reliable, easy to use and quiet, and designers are always looking for the best furnishings for their clients, especially since they are putting their names on the work they do for their clients. No designer wants to be responsible for recommending a product that is going to fail, even if they have no control over making that product.

Designers also look for a solid warranty for every product they suggest, just in case the improbable does happen. And with ImportAdvantage, every product we sell comes standard with a free 1 Year In-Home Warranty, with an option to upgrade to a 5-Year Total Care Warranty, which covers against damages like liquid marks or stains, burns and scratches.

And most importantly, designers are always looking for top-notch products that are also affordable for their clients, and ImportAdvantage helps people save up to 50% off retail prices because they are shopping direct from the factory. It’s no wonder why designers love to work with us, and we think you will too!

Monday, September 13, 2010

Security is a Top Priority at ImportAdvantage

At ImportAdvantage, your security is our top priority. As there are countless new computer viruses and internet scams being launched every day, savvy shoppers are looking for the trademarks of safe and secure online shopping.

This is why ImportAdvantage is proud to be certified as a McAfee SECURE site, which means our site is tested daily for online threats, and we keep a current QuickSSL certificate that carries the highest level of encryption and security possible.

All this means that when you send us your credit card information for purchasing one of our fine handcrafted TV lift cabinets, that information is encrypted and protected, and when you browse ImportAdvantage.com your identity is kept anonymous.

Your email address is also considered private information to us, so we will never sell or rent your email address to anyone, and we only use it to send you order-related announcements, such as shipping confirmations, or for company promotions. Access to your information is completely restricted, and we require all employees to check in and wear valid ID badges. You can also request that your personal information be removed upon completion of your order.

ImportAdvantage is serious about your online safety, so you can shop with confidence when you shop direct with us.

Tell us, do you look for a security certificate before you place an internet order?

Friday, September 10, 2010

Product Focus: Coastal Creations TV Lift Cabinet

[caption id="attachment_264" align="alignright" width="275" caption="Coastal Creations TV Lift Cabinet"]Coastal Creations TV Lift Cabinet[/caption]
This instant classic of a TV lift cabinet blends a casual design with the tradition of cottage and coastal styles. Finished in a white linen look, the details of the Coastal Creations TV Lift Cabinet resemble a fine antique, and yet it is power-packed with a TV lift mechanism capable of lifting a TV up to 130 pounds.

Storage space is no issue in the Coastal Creations TV Lift Cabinet, thanks to its three cabinets (each containing three separate shelves, six of which are adjustable). The cabinet doors are interchangeable with optional screen fittings, which are great for speakers.

The craftsmanship of the Coastal Creations TV Lift Cabinet is reflected in the choice American Maple from which this piece is made. Each of the four feet is hand-turned and conceals non-marking feet, allowing for easier installation, service and cleaning. It is the perfect addition to the living room, bedroom or against any wall in your home.

This beautiful TV lift cabinet will hold a television up to 54 3/4” wide and 32 ¾” tall, and the unit itself measures at 62 ½” wide, 28 3/8” deep and 39” high.

Learn more about the Coastal Creations TV Lift Cabinet here or read any of the positive reviews this pop-up TV cabinet has received.

Thursday, September 9, 2010

Silence is Bliss in TV Lifts

[caption id="attachment_260" align="alignright" width="275" caption="Uplift Mechanism"]Uplift Mechanism[/caption]
One of the signature marks of an ImportAdvantage TV lift cabinet, along with its fine craftsmanship, is the durability and silence of its heavy duty lift mechanism. Impossible to find at the same quality for less money, an ImportAdvantage lift mechanism is the standard in the industry, and it’s very quiet.

Widely used by designers, architects and furniture manufacturers, the “uplift” model is built with a heavy duty rack and pinion system, which has proven the efficiency of its design over many years. It is ultra-silent thanks to its perfectly calibrated gears and slides, and it features an incredibly powerful motor capable of lifting a TV weighing up to 150 pounds.

The Uplift comes in several sizes and models, including the Uplift 3250, 3500, 3700 and Uplift 3875. Each is powered by 110 volts and includes a radio frequency remote control. The Uplift TV lift mechanism has many built-in safety features and can fit universally to most flat screen televisions.

You will find a quiet Uplift TV lift mechanism in each ImportAdvantage pop-up TV cabinet, so pick out your favorite design today and experience the bliss of silence.

Wednesday, September 8, 2010

How a TV Lift Protects Your TV and Media Players

In today’s economy, everyone is looking to protect what they already own, and a TV, DVD player, stereo system and gaming console are investments that are 1) expensive and 2) need to be protected from damage. Thankfully, keeping them tucked away and yet always accessible in a TV lift cabinet is the wisest one-stop solution.

Instead of keeping your TV resting on a low coffee table or behind breakable glass doors, a pop-up TV cabinet quietly lowers it into a hand-crafted and solid hardwood cabinet. The TV is secured to the TV lift mechanism, so there are no fears of accidental tipping.

And when you store your media players in a traditional entertainment center in plain sight, which is where they would normally need to be in order for your remote control to work properly, they are at risk for dust damage and small fingers inserting objects for which they are not meant. These expensive media players are also susceptible to spilled drinks. However, in a TV lift cabinet these media players are kept safely behind closed doors, and their remote controls still work due to the standard Infrared Relay System.

As added bonus, when you protect your electronics in a pop-up TV cabinet, you are adding a stylish centerpiece to your d├ęcor. As all ImportAdvantage TV lift cabinets are hand-crafted, and there are many different styles to choose from, you will be confident that you have made a wise decision to protect your investments in a pop-up TV lift cabinet.

Tuesday, September 7, 2010

The Advantages of Owning a Pop-Up TV Lift Cabinet

A pop-up TV lift cabinet provides its owner many fine advantages. Many of them have been noted in all the positive reviews ImportAdvantage receives for its TV lift cabinets, but here is a list of why you should own a pop-up TV cabinet.

A TV lift cabinet can save you much-needed space in any room. Much less bulky than a clunky entertainment center, a pop-up TV cabinet can easily store your TV, media players and all the media you watch or play. And when not in use, each of your electronics is stored behind hand-crafted hardwoods.

It keeps your devices safe. Do you have dogs that like to chew or kids that like to draw? Keeping your TV and DVD player out of sight when not in use makes it virtually inaccessible for those curious kids or dogs running around the room. Media players remain behind closed doors, but are still ready for use 24/7 thanks to the Infrared Relay System, standard on every model.

Another advantage that comes from an ImportAdvantage TV lift cabinet is that your TV is always lifted and lowered in near silence. The powerful Heavy Duty Lift Mechanism in all pop-up TV cabinets is among the quietest in the industry, so you’ll never think twice about displaying your TV when you’re ready for a good movie or your favorite show.

Take a moment to check out the full line of TV lift cabinets available at the lowest prices direct from ImportAdvantage.

Monday, September 6, 2010

World’s Most Expensive TV

Earlier this year, luxury “gadgeteer,” Stuart Hughes, created a stir in the world of televisions by releasing the PrestigeHD Supreme Rose Edition, available to anyone willing to pay its retail price of $2.26 million. This makes it the world’s most expensive television set. It is coated in 28 kilograms of 18-carat rose gold and studded with 72 round-cut, 1-carat diamonds. As if it weren’t enough to stop there, the TV set is also adorned with alligator skin. If you are interested, act now because only three will ever be made.

As a more “affordable” option, Stuart Hughes also makes available the PrestigeHD Supreme Edition, featuring 19 kilograms of 22k yellow gold and 48 round-cut, .75-carat diamonds. This TV you can bring home for only $1.5 million.

What is truly affordable, however, is the peace of mind that comes with housing any TV you own—whether a hand-me-down flat screen or a Stuart Hughes special—in an ImportAdvantage TV lift cabinet. Hand-crafted and built to protect your TV and media players behind specially-selected hardwoods, a pop-up TV cabinet will quickly become the true centerpiece of your room. Available in full-size or slimmer foot of the bed versions, buying direct from ImportAdvantage leaves more room in your budget for the TV you really want to put in it.

Friday, September 3, 2010

Product Focus: Wynterhall TV Lift Cabinet

[caption id="attachment_247" align="alignright" width="275" caption="Wynterhall TV Lift Cabinet"]Wynterhall TV Lift Cabinet[/caption]
The Wynterhall TV Lift Cabinet by ImportAdvantage is the first of its kind for flexibility and personal configuration. Ideal for foot of the bed placement, against a bedroom wall or in a small room, the Wynterhall TV Lift Cabinet is built with an influence from tradition.

Featuring classical columns, brass hardware fittings and built on a shaped plinth base, the Wynterhall TV Lift Cabinet can be rotated so the TV is on the same side or opposite side of the cabinet drawers. With the touch of a button, the integrated TV lift quietly raises or lowers your TV, and two spacious drawers will hold your audio-visual equipment.

The Wynterhall TV Lift Cabinet is built with fine solid Birch and Birch veneers, and it is expertly finished in a lightly distressed dark tobacco. The TV lift cabinet can hold a TV up to 47” wide, 5 ½” deep and 28” in height.

Photos and a video of the Wynterhall TV Lift Cabinet can be found on the product information page. Take a moment to check it out, or view any of the other fine ImportAdvantage pop-up TV cabinets.

Thursday, September 2, 2010

The Power of Reviews

According to a report by Bloomberg Businessweek, 71 percent of shoppers say they rely on other shoppers’ reviews to help them decide whether or not to buy a product. 83 percent of shoppers feel more confident about their purchase decision if they do their own research online versus consulting an in-store salesperson, and 79 percent of shoppers believe they save more time by researching online rather than getting their information at a store.

ImportAdvantage has made it easy for any shopper to shop for a TV lift cabinet online because they publish reviews for all their products, as well as provide in-depth specifications and uses for all their pop-up TV cabinets.

The power of a customer’s first-hand review of how our product actually lives up to its promise is valued at ImportAdvantage, and we encourage our customers to leave an honest review of the product they purchased and have tried out in their home. Whether it’s a TV lift cabinet, a foot of the bed pop-up TV cabinet or just the TV lift mechanism, you can find honest customer reviews at ImportAdvantage.

So feel free to research for yourself why an ImportAdvantage TV lift cabinet lives up to its reputation. You can see the full line of pop-up TV cabinets here.

Wednesday, September 1, 2010

Will My TV Fit?

Are you considering shopping for a new TV and want one that will surely fit in an ImportAdvantage TV lift cabinet? Or perhaps you already own a Plasma or LCD TV and you are curious which of the pop-up TV cabinets will work with your unit. ImportAdvantage has made the selection process easy by creating a printable Measurement Guide (PDF) that features the minimum and maximum measurement requirements for all their TV lift cabinets.

To use the Measurement Guide, you will need to take three separate measurements of your TV: width, depth and height. First, measure the width of your television with a tape measure.

Measure in a horizontal direction (not diagonal), and be sure to include the TV frame. Write this number down on the printable Measurement Guide.

Next measure the depth of your TV. With the tape measure, measure the thickest part of your TV from the front to the back. Do not include in your measurement any part of a TV stand that came with your unit. Write this number down on the printable Measurement Guide.

Lastly, measure the height of your television unit. Including all parts of the TV framing or housing, measure the height of your TV vertically. Write this number down on the printable Measurement Guide.

Make sure all your measurements are in inches and use the three numbers you wrote down to check if your TV will fit with the ImportAdvantage TV lift cabinet you are interested in. You’ll find the maximum measurement restrictions listed under “Specifications” on the product information page, as well as on the printable Measurement Guide.